Brandon Woelfel is a modern day freelance photographer who gained sudden fame through social media, currently holding over 1.5 million followers on Instagram and over 400 thousand followers on Twitter. He is based in New York, and in 2016 he graduated with a bachelor’s degree in Computer Art at The School of Visual Arts in Manhattan.
His beautifully unique style is described as “vibrant” and “luminescent” and is rich in pink and light blue hues, with a prominent use of bokeh and shallow depth of field. He also uses props such as umbrellas, fairy lights and colourful smoke bombs to create aesthetically pleasing images; he often chooses pretty and effective backgrounds for his portraiture, such as illuminated streets and cityscapes, to flower bushes and neon signs. This inspires me to think creatively about the backgrounds of my portraits and consider using similar locations for my shoots, rather than using plain and simple backgrounds.
But it’s not just his incredible use of lighting and colour that make his images successful – there’s also a unique intimacy to his portraiture, where everything feels authentic and the bond between photographer and subject can clearly be seen. Brandon is described as “such an expert at putting his subjects at ease that he becomes close friends with many of them and repeatedly uses these new friends in new shoots.” This interests me as art can connect people that may otherwise never have met or spoken to each other.
Other than creating breathtaking images, Woelfel’s work also has a deeper purpose:
“Photography and art have a huge impact on the world,” Brandon says. “Communicating across various cultures, we’re able to break through language barriers and share our experiences through images. I think it’s important to note that if you truly love what you do, then achievements will follow. Working every day to realize that you can always improve will keep you ahead of the game.”
– Brandon Woelfel
Below are some of Brandon’s portraits that inspire me:















